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Our Corporate Family

The hotel and housing professionals dedicated to quality and an unbeatable experience

Gordon M. Doell, President and CEO

Gordon M. Doell President and CEO

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Under the leadership of visionary CEO, Gordon Doell, the OBASA Group of Companies was founded in 1986. Over the years his Real Estate interests grew to residential, commercial and warehouse industrial properties in various cities in North America.

Today OBASA is well diversified, with its primary business in Real Estate Development/Property Management and Land Annexation creating Master Planned subdivisions for families and businesses in various capacities.

The Corporate Housing division OBASA Suites is not only one of Doell’s core businesses; it is one of his business passions. Respecting the individual brand strength of his peers, Doell has created MyKey as a select alliance of similar minded leaders within the Corporate Housing Industry.

Elle Crane CCHP, Vice President, Business Development

Elle Crane, CCHP Vice–President, Business Development

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With over 20 years of experience in the corporate housing industry, Crane has held leadership roles in both national key account and supplier management.

Her 13 years' experience creating and growing the largest corporate housing firm in Toronto has equipped her with a solid understanding of the business at all levels.

In her most recent capacity of Supply Chain Manager for Canada with the largest global corporate housing firm, Elle travelled across the country to work with her supplier Members in order to fully understand their capabilities and how they align with clients’ expectations.

Driven by a desire and passion to elevate the industry, Crane leads our global sales and marketing strategy, while strengthening the alliance family of independent brands to deliver client-driven solutions.

Crane is an elected member of the Board of Directors for CERC (Canadian Employee Relocation Council) and serves on the Canadian Advisory Group for CHPA. With an unwavering focus on the guest experience, Crane has received numerous awards for exceptional service, including the Sue Ryan Service Award, and is a two-time winner of the Meritorious Service Award from CERC.

Henry Fernandes, Chief Technology Officer

Henry Fernandes Chief Technology Officer

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A seasoned technology leader, Henry Fernandes brings over 20 years of experience developing technology for international markets to the MyKey team. Throughout his career, Henry has founded and guided several Information Technology companies. In 2000, he became a founding shareholder of Modern Digital Communications Inc., occupying the position of Chief Technology Officer. In 2008, Modern Digital Communications Inc. was acquired by 3One Media Corp. In addition to his role as Vice President of Development for 3One Media Corp, Henry fulfilled the duties of President and Vice President of Operations for 3One's telecommunications subsidiary.

As a veteran and founder of several start-ups as well as established technology companies, Henry has guided the development, integration, and internationalization of technology in industries ranging from telecommunications to internet providers to online businesses. With a background in software development, Henry holds a Bachelor of Science degree in Mathematics and Statistics, as well as a Master's degree in Computer Science. A true problem solver, Henry's ability to think outside of the expected, and drive his teams to find creative, efficient solutions, is an asset to MyKey's Executive Team.

Jodie Robulak, Vice President of Marketing

Jodie Robulak Vice President of Marketing

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As a proven marketing leader, Jodie Robulak develops marketing strategies based on business analysis and market insight, shaping teams, tools, and campaigns to differentiate brands. Enjoying over 15 years collaborating with owners, managers, sales professionals, clients, and creatives, she thrives on transforming facts into opportunities that build business and motivate audiences. As the Vice President of Marketing for MasterKey Alliance Inc. Jodie will be responsible for guiding the team from strategic planning through implementation and reporting, building systems to better support our partners and clients needs. She has helped organizations raise the top line and reduce the bottom line in local, national, and international markets, and is poised to do the same with MasterKey and its partners.

Cynthia Hernandez, B. Comm., B.F.A., Accounting Manager

Cynthia Hernandez Accounting Manager

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Cynthia Hernandez offers a rare combination of international accounting experience with user experience, visual impact, and process expertise. Through over a decade of experience providing accounting services and guidance to organizations across North America, Cynthia brings a wealth of knowledge to MyKey's leadership team as our Accounting Manager. In addition to her financial responsibilities, she plays a key role in the development and implementation of accounting process both internally, as well as directly to clients and alliance members. Cynthia's colleagues believe if the right and left side of her brain were hands, she would be ambidextrous.

Through her past roles she has grown into a strong accounting leader, building on years of experience in project management, human resources, financial reporting, and customer management. Cynthia is internationally educated, holding Bachelor's degrees in both Accounting and Arts. Born and raised in Mexico, Cynthia has lived in three countries in the past 12 years, speaks English and Spanish fluently, and is personally familiar with the relocation and immigration processes many of MyKey's clients work within each day. Through both her personal and professional experience, Cynthia is an asset to MyKey's Executive Team.

Amber Good, Global Alliance Manager

Amber Good Global Alliance Manager

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With over 15 years' experience in both the hotel and corporate housing industry, Amber has held leadership roles in both inventory and reservations management.

As Global Alliance Manager at MasterKey, Amber provides personal service and support to our Alliance Members in serving the needs of our Key Clients.

In her most recent capacity of Accommodations Manager with the largest corporate housing firm in Toronto, Amber supported her clients' needs across Canada by collaborating with the best accommodation providers in their respective markets.

Determined to always offer the perfect temporary housing solution to her clients, Amber leads the growth of our Global Alliance worldwide.

John Decoste, CCHP, Business Development for the Americas

John Decoste, CCHP Global Sales & Business Development for the Americas

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John Decoste CCHP represents Global Sales & Business Development for the Americas at MyKey. Prior to joining, John worked at Corporate Stays, where he helped the company grow from a local to a national successful enterprise and built a large corporate housing network. Bringing over 20 years of hospitality experience to our clients, John has led in every stage of the business from a Night Auditor to a global sales leader.

John is known for driving growth and profitability with expertise and delivering technology/customer solutions. His strong contract management and negotiation skills have raised customer retention by improving communications prioritization and shortening resolution times for customers.

Anthony Ferec, Account Manager - Insurance

Anthony Ferec Account Manager - Insurance

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Building a career on account management and client care, largely in the Canadian insurance industry, Anthony Ferec has secured immediate and long-term accommodations on behalf of hundreds of adjusters and their policy holders across the country. As the Account Manager for the insurance team at MyKey Global Accommodations, Anthony plays a critical role in the customization of MyKey’s technology and service for the insurance industry as he leads our insurance client care.

Prior to joining MyKey, Ferec spearheaded new business development across the insurance industry in Canada for a major corporate housing corporation. With a keen understanding of the housing needs in emergency situations, the systems insurance adjusters work with in large and small insurance firms, as well as the ability to serve clients in English and French, Anthony plays a key role in expanding MyKey’s housing services to the insurance industry in Canada.

Ben Davis, Global Supply Chain Advisor

Ben Davis  Global Supply Chain Advisor

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Ben Davis has over 15 years experience in property playing an active role in the Serviced Apartment sector as it has developed in London and expanded across Europe.

His past roles include working as a Corporate Sales Manager for a Global Serviced Apartment agency and building far reaching relationships within the Global Mobility Sector.

In 2012 Ben launched a Serviced Apartment Consultancy, providing invaluable 'best practice' advice to Investors, Property Owners and to Start-Up Serviced Apartment companies, also helping the more established Serviced Apartment Companies to acquire portfolios of leased and owned assets.

Ben is a business partner of the Association of Serviced Apartment Providers and regularly inspects Serviced Apartments and Apart-Hotels wordwide for bookers, buyers and operators.

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